SOMNII /ˈsɒm.ni/
Latin. Dream.
Because every brand, every campaign, every piece of copy starts as one. We are dreamers who believe the most powerful thing we can do is help others turn what lives in their imagination into something the world can actually see and feel.
ABOUT ME
It Started With A Childhood Magazine
As a kid I used to sit at the computer for hours building magazines in Paint and vector art programs, designing layouts and writing stories for no audience except my family, because something in me already understood that words and images together could make people feel things. In high school I was the yearbook editor. In college I studied photography and art, joined the American Marketing Association, and graduated knowing exactly where I was headed.
Getting there took longer than I expected. The years after college pulled me into B2B sales, into finance and law and nonprofit work, into roles that taught me a lot about people but kept me at a distance from the creative work I loved. I came close to letting it go for good. Instead I started over, took courses, rebuilt my skills, and remembered what I had known all along. Somnii Collective is what happened when I stopped waiting and started building
I'm Here To Make Sure Your Brand Feels Like You.
I grew up in the Catskills Mountains in Upstate NY, where the light at golden hour does something to the sky that painters have been trying to capture for two hundred years. The Hudson River School artists made the journey here for exactly that quality of light, that feeling of something vast and soft and alive all at once. I think about it often when I am building a brand, because that is what I am always looking for: the moment when something finally looks the way it was always meant to.
Every brand lives somewhere between a feeling and a vision before it has a name or a color or a voice. My job is to sit in that space with you, listen carefully, and build something that does not just look good but actually feels like yours. I want you to see yourself in it. That has always been the work.
Meet the Woman Behind the Brand.
I am Erin Campbell, a marketing strategist and brand builder and the founder of Somnii Collective. I bring experience across email marketing, social media, brand identity, content creation, and campaign strategy to every project, along with a genuine investment in making sure your vision actually makes it into the world.
I am positive, energetic, and a little adventurous, which means I am not afraid to try something unexpected when it is right for the brand. I have managed a 120,000 subscriber email program, built brands for small businesses from the very first blank page, and grown my own audience from zero. I know what it takes to show up consistently and make it mean something
When I am not building something I am outside hiking a trail I have never been on before or finding fresh snow somewhere, always moving, always looking for the next thing that makes me feel alive
