Where Strategy

Meets the Inbox

I managed a 120,000-subscriber email program at Windham Mountain Club, writing, designing, and deploying every campaign from start to finish. My work spanned the full lifecycle: welcome sequences, seasonal promotions, membership retention, and event-driven storytelling that kept the audience engaged year-round. Every email was built with a clear strategy behind it. Who is reading this, what do they need to feel, and what do we want them to do next. The results speak for themselves.

120K subscribers · $4.46M opened revenue · 1.76M delivered

See the Full Story

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CONTENT CREATION

Content That
Moves People

I spearheaded the Windham Parks social channel, developing the content strategy, filming on location, editing in Adobe and CapCut, managing collaborations with outdoor professionals, and posting across the channel. I also contributed to Windham Mountain Club's main channel, concepting and filming content that drove some of their highest performing posts of the season. I study trends constantly, testing what text lands, what formats stop the scroll, and what people actually want to watch. I bring that same eye to the Life Elevation Project, my own personal brand, where I built a content program from scratch and grew from zero to 600 followers.

331K+ Windham views · 6,164 interactions · 0 to 600 LEP followers

Watch It Come Together

PAID MEDIA + ANALYTICS

Strategy You Can
Actually Measure

At Windham Mountain Club I supported integrated marketing across email, social, paid media, and display. I contributed to campaign execution, performance reporting, and cross-channel strategy that connected brand storytelling to measurable revenue. January digital campaigns drove $1.15M in attributed revenue as part of a $1.16M total shop performance. AI-modeled programmatic campaigns within that period contributed $106,990 in revenue at 48x return on ad spend.

$1.15M January attribution · 48x ROAS · $106K programmatic revenue

Go Behind the Numbers

120K subscribers · $4.46M opened revenue · 1.76M delivered

BRAND VOICE

Words That Feel Like
The Brand They Represent

I write copy that connects. Email sequences designed to move people through a journey, editorial pieces that make a brand feel human, and website copy that turns visitors into believers. My approach is always the same: understand the brand voice first, then write copy that could only come from that brand. At Windham I wrote every email in the program, from welcome sequences to seasonal promotions. I write long-form editorial content for the Life Elevation Project and every word on the Somnii Collective website was written by me.

Email sequences · Editorial content · Website copy · Brand voice

Read the Work

BRAND IDENTITY

Brands Built From The
First Blank Page

Through Somnii Collective I build brand identity systems from the ground up. I helped refine the Windham Parks logo, designed merchandise for Windham Mountain Club and Windham Parks including shirts, hats, chapstick bags, and stickers, and created on-mountain signage. I built complete brand systems for VitaminSEA, Renegade Coffee, and a luxury real estate broker. The Life Elevation Project is the most complete example of what I can do with full creative ownership. A brand built entirely by me, from the first color decision to the website copy to the content strategy, grown from zero to 600 followers with no outside help.

Logo · Color · Typography · Merch · Signage · Web design · Brand

Explore the Brands