Brand identity is the foundation everything else is built on. I approach every brand the same way whether it is my own or a client's: start with strategy, build a visual language that feels true, and create work that lives in the world with intention. From full identity systems to logos, print, and product, the goal is always the same to make something that lasts.

THE LIFE ELEVATION PROJECT

A Personal Brand Built from the Ground Up

The Life Elevation Project is my personal content brand, and I built every part of it. I developed the brand identity including a warm muted palette anchored by Pink Bud, Golden Peach, Soft Lilac, Plum Black, and Petal White, a four-font typography system using Poppins ExtraBold, Lora, Poppins Light, and Architects Daughter, and a full content and filming guide organized by pillar. The brand has a clear voice and visual identity that carries across Instagram and TikTok consistently

Brand Identity

Brand Kit

Content Strategy

IG + TikTok

WINDHAM MOUNTAIN &
WINDHAM PARKS

From Brand System to
Sold Product

At Windham Mountain Club I contributed to brand production across both the main mountain brand and the Windham Parks sub-brand. For Windham Mountain I designed print materials, signage, and a range of branded merchandise including hats, chapsticks, lotions, and stickers. For Windham Parks I worked alongside a team to build out the full brand system from the ground up, including typography, logo, and color direction. The Parks apparel line, sweatshirts, hats, and tee shirts, was designed, produced, and sold

Typography+Logo + Colorways

Print Material + Copy

Signage

Apparel & Merchandise

VITAMINSEA SUP YOGA

Luxury Wellness, Brought to Life

VitaminSEA SUP Yoga is the Maldives' first and only stand-up paddleboarding yoga school, designed for high-powered women seeking a vacation that restores them. The brand needed to feel expensive without being loud, serene without being bland, and distinctly tied to the crystal clear waters of the Maldives. I created the full brand package including a moodboard, branding style board, primary logo, alternative logo, and business card.

Moodboard

Brand Identity

Brand Kit

Marketing
Materials

Fresh Faced Artistry

A Brand Named, Designed,
and Built

For this makeup artist client I handled the full brand build from start to finish. I developed the brand name, designed the logo, established the color palette, and built the website. The logo is a botanical line art illustration of a woman in profile, rendered in terracotta and sage on a warm cream background. The result is a brand that feels artful, natural, and elevated without being overdone

Brand Naming

Logo Design

Brand Identity

Website Build

SOMNII COLLECTIVE

The Brand I Built for Myself

Somnii Collective is my own studio brand, built from the ground up. I developed the full identity system including brand strategy, a five-color palette anchored by Warm White, Linen, Peach, Periwinkle, and Ink, a Cormorant Garamond and Raleway typography pairing, full site architecture across five pages, and all copy. The brand is dreamy and ethereal but grounded, designed to attract outdoor, lifestyle, and wellness brands who want something that feels considered and real.