Good copy does not just inform. It makes someone feel something, want something, or remember something. I write across formats and tones, from editorial long-form and experiential promotional copy to broadcast radio scripts and lifecycle email sequences. Every piece starts in the same place: a clear understanding of who is reading, what they care about, and what you need them to do next.
EDITORIAL
Writing That Lives
on the Page
This piece was written for the Catskill Mountain Guide, a publication covering the Windham region. The brief was to capture everything new at Windham Mountain Club for the winter season and make it feel exciting without sounding like a press release. The result is a warm, specific, and readable feature that guides the reader through terrain park upgrades, new dining concepts, and the overall mountain experience.
"This winter brings a fresh wave of upgrades, new flavors, and elevated experiences to Windham Mountain Club"
EXPERIENTIAL COPY
Writing That Makes
You Want to Be There
Snowga is a snowshoe and yoga experience offered on the mountain at Windham. The copy needed to sell an experience that is hard to describe on paper: equal parts physical, meditative, and deeply tied to the sensory world of a winter mountain. The approach was immersive and sensory-first, pulling the reader into the feeling before they ever set foot on a trail
"It asks you to slow down, breathe deeper, and let the mountain do what it does best."
RADIO COPY
Written for the Ear
Radio copy is a different discipline entirely. It has to land in seconds, without visuals, and it has to sound like a real person speaking. I wrote three spots for Windham Mountain Club covering the ski season, the fall golf program, and the annual pass sale. Each one had a different tone: the ski spot leans into nostalgia and community, the golf spot is warm and accessible, and the pass sale spot is informative without sounding like a read.
"Windham Mountain Club will always
be your mountain."
EMAIL MARKETING
Copy Built for the Inbox
Email copy has to work harder than almost any other format. It competes with a full inbox, has to earn the open, and then has to earn the click. At Windham Mountain Club I wrote campaigns across welcome sequences, seasonal promotions, membership nurture, and pass sale announcements, all with a tone that felt personal and on-brand rather than templated and transactional.
