At Windham Mountain Club I contributed to a full-funnel paid media campaign running across Meta, Google, and Programmatic Display. My role focused on display ad copy and headline ideation, Meta creative direction, and Google Search keyword research, supporting the broader campaign strategy executed by agency partner FerebeeLane.

DISPLAY CREATIVE

Headlines Built
Around the Mountain

Three creative sets ran across the Winter Display programmatic campaign. Each headline was written to lead with the experience first, pulling the audience in before the call to action. The copy leaned into contrast: the mountain is always there, but the season is short.

META CREATIVE