120k
Email Subscribers
$4.46M
Opened Revenue
1.76M
Emails Delivered
$2.16M
Clicked Revenue
At Windham Mountain Club I managed a full lifecycle email program across a 120,000-subscriber list, sending a weekly email to the full list while writing, designing, and deploying campaigns that connected a premium mountain brand with an audience ready to engage. From the first welcome email to seasonal promotions and membership sales sequences, every campaign was built with strategy behind it and results to show for it.
LIFECYCLE STRATEGY
Every Email Had
a Job to Do
I created and owned campaigns across prospect nurture, membership messaging, and promotional lifecycle marketing, developing the strategy, sequencing, and copy from start to finish. The sequence samples below show how I structured messaging across welcome, outreach, lifestyle positioning, community-building, and conversion-focused storytelling.
THE SEQUENCE
Built to Move People
Through a Journey
This five-day sequence was built specifically for Windham's annual pass sale, designed to take 119,000+ subscribers from awareness to purchase over the course of a week. Each email had a clear role: build anticipation the night before, launch the offer, reinforce the value case, create mid-week urgency, and close with a final push. The five emails combined drove over $2.07M in clicked revenue with an average open rate of 15.8%.
